Industry News

Brescia uses Chinese social media platform (Weibo) to reach students

Wednesday, 06 March 2013 09:33

Brescia uses Chinese social media platform to reach students London, ON – Brescia University College reaches out through the Great Firewall of China by using the Chinese social media site Sina Weibo (www.weibo.com). This initiative has helped Brescia to engage with prospective students, current students, and their parents. The overall goal is to increase international recruitment, retention, and student satisfaction for Chinese students. [CA]

   

Understanding cultural gaps a key to success in China

Tuesday, 05 March 2013 00:00

The economic ascent and sheer size of the Chinese market have placed it top-of-mind in corporate boardrooms as well as meeting rooms in universities and colleges across the world. Everyone wants to know China, to do business in China, to set up partnerships with China. But amid the excitement, a slightly tedious yet important fact may be getting obscured: this is all very new. China’s openness to the rest of the world is but a few years old, and best practices for engaging with China in educational initiatives are just emerging. [ICEF]

   

Chinaese students drawn to elite education brands

Wednesday, 27 February 2013 08:37

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.” [ICEF]

   

New Ogilvy & Mather China Study Shows how 2nd-4th Tier Consumers Hold The Key To Not Only China's, but The World's Economy

Tuesday, 26 February 2013 00:00

With 200 milpon households belonging to the consuming classes, China's second to fourth tier cities are arguably the most important consumer segment in the world. But they are tight-fisted. In 2011, first tier markets had a disposable income value of 1 trilpon RMB, while second to fourth tier cities had a combined disposable income value of roughly 8 trilpon RMB1. It is no surprise that advertising spend in Tier 2 to 3 markets was more than four times greater than Tier 1 markets, as the consuming class population is 7 times bigger2. [Prnewswire]

   

Indiana State University Partners with InsideTrack to Enhance Student Success

Tuesday, 19 February 2013 00:00

New ISU student coaching program designed to improve outcomes

Terre Haute, IN (PRWEB) December 13, 2012 [Yahoo]

   

The China Conundrum: a Student Perspective

Tuesday, 19 February 2013 00:00

Following is a guest post by Yeran Zhou, an undergraduate from China studying in the United States.[Chronicle]

   

NZ students falling behind: report

Wednesday, 06 February 2013 09:40

The government has acknowledged the education system must be improved after two international reports showed poor student performance in reading, maths and science. [NZ]

   

Los Angeles teachers agree to student test scores in evaluations

Wednesday, 06 February 2013 09:29

LOS ANGELES (Reuters) - Teachers in Los Angeles have agreed to have test scores factored into performance evaluations in the nation's second-largest school district, their union said on Saturday in a concession to a growing national movement to revamp teacher appraisals. [Yahoo]

   

Universities increasingly use Weibo social media to reach China students

Wednesday, 30 January 2013 03:51

Recent surveys of universities in the US, the UK and Australia have shown a rapid rise in the number of institutions using China’s most popular microblogging platform Sina Weibo to reach out to students in China and use social media as a tool for international recruitment. [UWN]

   

How should the government balance the books in higher education?

Tuesday, 29 January 2013 00:00

The government has underestimated the costs of its new student fees regime, leaving a black hole of more than £1bn a year, said a report by the Higher Education Policy Institute (Hepi) last week. The report – which led to "unishambles" headlines – says the government's calculations on the net cost to the Treasury of student loans (known as the Resource Accounting and Budgeting or RAB cost) depend on optimistic assumptions. With a potentially harsh spending review looming, it has raised questions about how the government might seek savings in the universities budget. Will the loan repayment package change? Will student numbers be cut? Are other parts of the HE sector at risk? [UK]

   

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